Ripped jeans? Holes in your favorite T-shirt? Or a worn out sweater? Sweet! Bring all your worn wear to Surfana Festival and Patagonia will fix it!

The Worn Wear program celebrates the stories we wear and keep your gear in action longer to take some of the pressure of the planet.

How did it all started?

The Worn Wear concept started as a blog by Lauren Melloy, wife of Patagonia-sponsored surfer Keith Melloy, calling for stories and pictures of life in Patagonia gear. When the submissions started pouring in, Patagonia knew it had an opportunity to further connect with its tribe and reinforce their deep roots in environmental responsibly.

So a team of repair techs and brand ambassadors hit the road, stopping in the eye-catching repair truck at surf shops, eco events, festivals and other gatherings. They spread the word on Instagram, Facebook, Tumblr and Twitter for the public to bring their worn, tired and weary clothing—and stories behind them—to meet up and mend their beloved garments, instead of discarding and replacing them.

“There is nothing we can change about how we make clothing that would have more positive environmental impact than simply making less,” Patagonia CEO Rose Marcario said

So love your mother, bring all your worn wear to Surfana Festival and “choose the good life”

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